Tuesday, March 8, 2022

Paramount CEO Says Disney Plus Launching Ad-Supported Option Is ‘Validation of the Strategy’

Paramount Global CEO Bob Bakish says Disney Plus’ decision to launch a cheaper, ad-supported version later this year is “validation of the strategy,” which Paramount (recently rebranded from ViacomCBS) itself uses for a tier of its streaming service Paramount Plus. “They’re 100% right,” Bakish said during Morgan Stanley’s Technology, Media & Telecom Conference Tuesday, when […]

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