Monday, March 7, 2022

Disney Plus With Ads Is Not a ‘Hail Mary’ Strategy, CFO Says

Disney CFO Christine McCarthy insisted that media giant’s move to introduce a cheaper, ad-supported version of Disney Plus later this year is not a “hail Mary” to try to hit aggressive streaming-acquisition goals with a lower entry price. The goal of Disney Plus with ads is to provide consumers an additional choice for how they […]

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