Squid Game was watched by 142 million households globally, according to Netflix's third-quarter earnings report. Released on the platform on September 17, the nine-episode South Korean series from writer/director Hwang Dong-hyuk focuses on a group of contestants who compete in multiple simplistic yet deadly children's "games." A cash prize payout of roughly $38.6 million is promised to the last person standing. Dong-hyuk had struggled to get the show made since 2008, with the concept being rejected across the board until Netflix picked it up in 2019.
Squid Game stars Lee Jung-jae, Park Hae-soo, Wi Ha-joon, Jung Ho-yeon, O Yeong-su, Heo Sung-tae, Anupam Tripathi and Kim Joo-ryoung. The series has quickly become the talk of the town, sparking everything from memes, to comedy skits, TikToks, and beyond. Although Squid Game season 2 has yet to be ordered, given the popularity and widespread interest in the series, it's only a matter of time before the streaming service picks it up. However, creator Dong-hyuk has said he hasn't decided if he'll do a season 2 or not, as the success of Squid Game has even caught him by surprise.
During their third-quarter earnings report (via Deadline), Netflix revealed that Squid Game has been watched by a "mind-boggling" 142 million subscriber households globally in its first four weeks of release. Netflix reports that the series has ranked number 1 in 94 countries, including the U.S. The show has continued to be a "water cooler" event series, which has captured the attention of the masses and become a global cultural phenomenon, with Squid Game merchandise and costumes quickly flooding the marketplace to capitalize on the popularity of the show. Squid Game has become a major topic of discussion, with avid fan theories and more circulating through social media.
In the report, it's noted that, 111 million viewers have watched at least two minutes of the series so far, which tops the most-recent smash hit series, Bridgerton. The period drama show, released in Decemeber 2020, was reported to have been seen by 82 million households in it's first 28 days on the streamer. According to Bloomberg, Squid Game saw 87 million viewers actually finish the entire show. The budget for Squid Game was reported as $21.4 million, but the streamer expects to make $891 million in "impact value," which is the perceived amount of new subscribers that the show will convince to join Netflix after watching the show.
Netflix continues to prove its worth in terms of popular shows that tend to come out of nowhere and become cultural powerhouses. From Stranger Things to Bridgerton, Tiger King, The Witcher and now Squid Game, the streamer has carved a path to new and original content that's unmatched by any other service. While other streamers like Amazon Prime and Disney+ are close behind, Netflix continues to make its mark, especially with international content that's coming from outside of traditional Hollywood studios. If anything, Netflix has proven that taking risks on these types of shows can pay off in dividends and leave a lasting impression that keeps people coming back (and staying subscribed).
Source: Deadline
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