Eternals' post-credit secret was impossible to keep because of how great it is. MCU's Eternals film takes place when an immortal alien race, who had been living among humans on Earth for centuries, come out of hiding to defeat their greatest enemy. The movie premiered on October 18, and one of its greatest secrets was leaked ahead of its theatrical release in the United States on November 5.
The MCU, and its wide-reaching fanbase, have become very passionate about its post-credit scenes and all the fun reveals for future projects that they include. Thanks to their great popularity, keeping anything about the movies a secret has become more and more difficult, to the point that actors involved in the projects agree to strict confidentiality contracts and even, in some cases, don't fully know the details of the films themselves. For instance, most of the actors involved with Avengers: Endgame were unaware of the complete script while filming the movie to help ensure they did not accidentally spoil anything for audiences on social media or in interviews. Likewise, Eternals did its best to keep the casting for and identity of a particular character in a post-credit scene carefully under wraps, but their efforts were ultimately unsuccessful.
Unfortunately, the secret revealed about Eternals was always going to break out because of the profile of the actor involved. Even before Eternals officially released theatrically, its post-credit scene had become one of the most frequent Google searches for the film. Like with many MCU mid- and after-credit scenes, the reveal in this one will undoubtedly pave the way for some fun narrative choices in future Marvel projects, but the Eternals' revelation may also bring in new eyes to the MCU who simply want to support a certain actor. Including such a popular celebrity was bound to attract an uncontainable amount of attention, and Marvel's attempts to keep it quiet made it even more likely that once the information leaked, it would explode.
It's amazing that anything remains a secret with the way leaks have become a kind of priceless currency. Social media spreads information instantaneously, so even if only one person leaks something, it may as well have been hundreds. When the Spider-Man: No Way Home trailer was released, the excitement surrounding it ensured that it was shared with a large number of people in a very short amount of time. However, it is unusual for a spoiler like this to be so widely shared before the film's official release date. To leak this detail about the Eternals movie so soon is not only disappointing for those who wanted to be surprised, but also for everyone involved in the filmmaking process behind the scenes who strived to keep it a mystery.
This is inadvertently the biggest issue with the nature of MCU's post-credits scenes containing such inmportant info - as when a secret gets out, there is no way to get it back under Marvel's control. Any viewer who wishes to see Eternals without having the secret character spoiled for them in advance will have to avoid most social media platforms in the meantime. The internet has made it increasingly difficult to hide anything, but perhaps future MCU films can work out a better way to prevent such leaks from happening again.
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